While it is true that your emails are more likely to be opened on the weekdays, it’s also true that those who do open your emails on the weekend are more likely to actually click the links inside your email.

In fact, by mailing on the weekend, you can get a higher click through rate with a lower number of unique opens, or so says a recent report from Experian Marketing.

Best time of day to send your emails? Between 8 am and noon.