I’ve noticed that some marketers dismiss podcasting as something too retro to consider. After all, everything is video now, right?

Actually, no. Many people love to listen to podcasts while they’re doing other things like driving, exercising, doing chores, etc. because it’s a convenient way to consume content.

Doing a frequent podcast can help to establish your expertise, distinguish your business from the competition, build credibility and establish professional connections. Really, it’s difficult to see a downside to podcasting. It doesn’t even take long – a podcast might be as short as 10 to 30 minutes,- just enough time to convey great content and keep them coming back for more.

Here are some podcasting tips from Entrepreneur to help you get started: