Testimonials Photos That Make Sales For You

Let’s talk about the evolution of testimonials in advertising for a second and then I’ll suggest the next evolution that might make a real difference in your bottom line. First there were written testimonials from anonymous people like A.J. in Tempe, Az....

Have You Considered Podcasting?

I’ve noticed that some marketers dismiss podcasting as something too retro to consider. After all, everything is video now, right? Actually, no. Many people love to listen to podcasts while they’re doing other things like driving, exercising, doing chores,...

Is Movement Better Than Meditation

Joe Polish tells a great Gary Halbert story about the power of taking action, even when you’re not sure of what you’re doing. And if you sell big ticket items or ever plan to, this story also has a great strategy for quadrupling your sales as well. Gary...

Have You Considered Emailing Over The Weekend?

While it is true that your emails are more likely to be opened on the weekdays, it’s also true that those who do open your emails on the weekend are more likely to actually click the links inside your email. In fact, by mailing on the weekend, you can get a...

Are You Copywriting? Or Copy Listening?

Terry Dean makes a great point when he talks about what makes for a great copywriter. It’s not being a brilliant writer, it’s being a good listener. As Terry says, ‘The best copywriters in the world are the best at listening to their markets, which...

What Your ‘About Us’ Page Is Missing

First of all, do you even an an “About us” Page? If you’re a one person show, it could be an “about me” page or you might include your spouse and family to make it an “us” page. Regardless, you really do need a page on your website where you can tell visitors a...

Here’s How To Increase Sales By Varying Prices

Do you offer more than one product at a time on your website? And if so, are they priced the same? If they are, you might be losing sales simply because they are priced identically. In one experiment by researchers in Singapore and Yale, subjects were given the choice...

What JC Penney Can Teach Internet Marketers

It’s been said that a smart person learns from their own mistakes, but a brilliant person learns from other people’s mistakes. JC Penney has been in the news recently for the drastic changes it’s made in marketing, the inner turmoil that resulted...

22 Ways to Get Noticed, Get Liked and Create Engagement on Facebook

Did you just create a new page? Ask everyone and anyone you know to like your page, even if you have to turn to friends and family. Your objective here is simply to get the ball rolling. Use videos that are only revealed when they like your page. Make sure the videos...

How to Get The Big Guys To Share Your Content

Every industry has its share of movers and shakers, including yours. So how do you get those big personalities to share your amazing content with their readers? First, you should have built a foundation of quality content. Have at least a half dozen posts on your...